零售媒体101
零售媒体 has captured advertisers’ attention in recent years - offering a powerful mix of first-party data and closed-loop reporting. 根据 彩乐园dsn支出2022, which sized the UK’s digital retail media market for the first time, onsite spend stood at £176.4m last year and the sector is growing extremely fast as advertisers look for ways to target and measure spend without third-party identifiers. In order to support this growth, education and standardisation are essential. Retailers are developing into media owners and advertisers are navigating a market which – while vast and growing at pace – is still in its infancy when it comes to cross-industry 标准. 研究 shows that this is a key barrier to investment 70%的买家.
This is where the IAB comes in. 2023年初, we established our 零售媒体 Group that brings together key players in the market to help establish the core foundations the market needs to thrive in the long-term. 最近的工作包括 collaborating with IAB Europe to create a guide of core definitions in retail media, ensuring that everyone across the supply chain is speaking the same language. 与此同时, our first 零售媒体 Upfronts spotlights the exciting opportunities that retail media is offering advertisers and how they can leverage it successfully. 了解更多 about our retail media work below and stay tuned for more resources from our 零售媒体 Group in the coming months.
Working with our members across the sector
Webinar: Understanding the retail media opportunity
IAB UK members were invited to hear from Dr Daniel Knapp as he provided a macro-economic view of the retail media landscape and his growth predictions for the market
Recap on our retail media roundtable
Our inaugural retail redia roundtable brought together players from retailers, agencies and ad tech to debate how to evolve the market
Our first 零售媒体 Upfronts
亚马逊的广告, ASOS传媒集团, LiveRamp, Nectar360 and Tesco Media 洞察力 Platform joined us at The Steel Yard in October to get you ahead on the latest launches and insights in retail media
Thought leadership from our members
How DSPs unlock the power of retail data
The Trade Desk share an advertiser study discussing the growing opportunity and use of retail data, retail media on-site and retail media networks
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What is the role of retail media?
Tesco Media and 洞察力 Platform explores how retail media inspires and sharpens marketing with precise targeting offering versatile solutions
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Why retail media is about more than just the sale
Tesco Media and 洞察力 platform examine how retail media's evolving role spans awareness to loyalty and emphasises upper-funnel success
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More from our members on retail media
The IAB英国会员金库 gives our members a space to share blogs, research, events and more. For a deep dive into the world of retail media and what it can do for your brand, pour through our members insights now.