A team trying to instil hopeful optimism for the sustainability agenda at OMD

你的目标是什么?

作为OMD的Better Planet团队，我们希望将其具体化, 我们机构的重大变化, 我们的客户工作, 以及我们的合作伙伴. Our ethos is to embody hopeful optimism rather than shy away from a problem that can feel too big to overcome. 我们都在一路学习, but we have already created some exciting events and initiatives in the last few months alone. 不管是5分钟还是1个小时, anyone can help make our agency and the advertising world a better place, 而Better Planet团队想要帮助实现这一目标.

描述计划是如何运作的

We meet up once every two weeks and discuss any upcoming initiatives or ideas we want to get off the ground. 会议由Better Planet负责人主持. We have a rough timing plan where we detail the initiatives or events we are planning, 基于我们的四个核心支柱:我们的房子, 教育我们的员工, 与客户合作, 以及媒体合作伙伴. This enables us to remain focused on our overarching ambition and ensure we allocate specific members and time to specific initiatives.

例如, for the house pillar we worked with 30+ colleagues across Omnicom to create the agency’s first Pre-Loved Swap Shop, a fashion pop-up shop that saw clothing donations from 100 people across agencies being swapped for a small (optional) monetary donation: 300 items were swapped, 其余的捐给了Care4Calais慈善机构, 并为地震募捐筹集了900英镑.

对于合伙人支柱, we invite media owners who have green credentials or new sustainable ambitions to come in to talk to us so that we are all aware of the newest developments, 不管我们的角色是什么.

如果人们举手支持具体的倡议, 如果需要的话，领导会帮助协调, otherwise we try keep it so that everyone can play an independent part with the help of others, 而不是仅仅由团队领导承担责任.

你需要什么预算或资源来开始?

最初的征聘和更新不需要预算, but as the team lead it required some heavy lifting especially in terms of time and resources to ensure the reset was effective, organised, 并开始运行. Of course, 这是在日常工作之外完成的, so passion for the cause and overall enthusiasm were key to making this a success!

它产生了多么积极的影响啊?

We are now one of the biggest teams in the agency and we have presented our initiatives, vision, 和对董事会的雄心. We have also secured budget to help us get ideas off the ground this year, and have been asked to contribute to an article for The Drum in light of our involvement in the sustainability agenda. Furthermore, 现在有更多的人想加入这个团队, 参加下一个旧货交换店, 出席全部门的会议和休假日, 这意味着我们现在处于机构生活的最前沿. This has allowed teams like ours to be recognised at agency level and the work to form part of our contracted hours for a % every week. As such, we now also form part of the new-starter induction which means we can get in front of new talent from the start of their OMD career.

What have you learnt that could help others looking to do something similar?

一路走来，我学到了一些东西:

• Just start. Starting is better than waiting until it’s perfect (nothing ever will be!)，做点什么总比什么都不做强
• Working on these kind of projects requires extra time on top of the day job, so make sure you are truly enthusiastic and passionate about whatever it is you are throwing yourself into as that’s the only way you can be motivated through the tougher times
• Make sure you have a sponsor or person on the Board/leadership body within the agency. 当寻求确保预算或更广泛的机构知名度, it is very important to have someone in a leadership position to back you when you can’t always be in the room. We are lucky to have 2/3 people in Board who are active participants and it’s been invaluable
• 设定一些界限并寻求帮助:你不可能独自完成所有的事情! 请人领导具体的项目和计划, 授权他人将想法掌握在自己手中, 作为一个推动者和促进者, 而不是领导者. Ultimately you are all there for the same reasons and are all learning along the way, 所以要互相依靠!